KATHMANDU:- Global Diary, a social media platform designed by Nepali professionals, was launched in Kathmandu on Wednesday. 

The developers termed it a complete digital ecosystem designed to connect people, communities, businesses and government institutions in a single, verified environment. “The platform addresses major gaps in Nepal’s digital landscape, including fragmented social media, business listings, news, jobs, and event services,” said CEO and Founder of the Global Diary Bhagwan Das Agrahari.

The platform enables businesses to upgrade their digital presence to a website-level platform, reduce marketing costs, and communicate directly with customers, thereby supporting business growth and promotion. “As it allows businesses to connect directly with consumers, marketing expenses are expected to drop significantly, and other operational costs may also decrease. As a result, both businesses and consumers are expected to benefit directly, according to the press release distributed at the event,” said Agrahari.

According to him, the platform is not merely a social media network, an e-commerce portal or a job platform, but a comprehensive digital ecosystem. He stated that it helps citizens find verified service providers, read reviews, and make informed decisions based on their needs. It has options to create and manage pages for government agencies as well.

Agrahari also claimed that the platform’s advanced AI capabilities assist users in discovering relevant services, job recommendations and verified local businesses, while also preventing fraudulent activities and ensuring data privacy, making it a secure, trustworthy and multifunctional digital platform.

The company informed that around 350,000 users are now part of Global Diary. Members can create digital identities, discover verified services, find jobs and freelance opportunities, promote skills, and connect with local events – all in one platform.

Likewise, Small and Medium Enterprises (SMEs) gain free digital presence, affordable promotion, direct customer reach, hiring support, brand building, and marketplace selling. Global Diary replaces the need for multiple platforms with a single solution, said Agrahari.

He also added that advanced AI ensures users discover relevant services, job recommendations, and authentic local businesses while reducing spam and fake activity. Data privacy is a top priority, user data is never sold.

Speaking at the programme, Dr. Binod Atreya, Managing Director and CEO of Banking Finance and Insurance Institute of Nepal (BFIN), noted that it integrates the features of multiple social media platforms to create opportunities and organise the public through trade and services.

Shekhar Aryal, Chairperson of Global Diary, said that the app has been developed as a national pride platform aimed at expanding Nepal’s international digital outreach. He emphasised that the platform will benefit consumers, business communities, media and government alike, and urged all stakeholders to join. He further stressed the need to make such initiatives successful to drive economic prosperity through digital technology.